A groundbreaking event aimed at promoting the consumption of local agricultural products through digital platforms will take place on April 24th in Gia Lai province, opening up a golden opportunity for specialty products from the Central Highlands to reach consumers nationwide.
When visiting Gia Lai, tourists are not only captivated by the majestic mountains and white sandy beaches, but also enchanted by the rich flavor of coffee beans, fragrant pepper, sweet honey, strong rice wine, and distinctive products such as bird's nest, sticky rice cakes wrapped in thorny leaves, cashews, dried rice, fermented pork sausage… and many other products that have achieved OCOP 3-star, 4-star, and 5-star certifications.
In the context of the booming digital economy, bringing agricultural products to e-commerce platforms is no longer just a trend but has become a necessity. The upcoming livestream program promoting Gia Lai agricultural products aims to remove geographical barriers, helping farmers and local businesses directly reach millions of customers with just a tap.
This event is not just a simple live sales broadcast, but also a well-planned communication campaign, where each product tells a story about the dedication and quality of the farmers in Gia Lai.
The products featured in the two mega livestreams were carefully selected, with clear origins, guaranteed quality, labeling, and packaging, meeting export standards. Priority was given to key agricultural products with large production volumes, competitive advantages, and market expansion potential, as well as processed and packaged agricultural, forestry, and aquatic products that are characteristic of the province. The businesses, cooperatives, and production facilities participating in the livestreams were diverse in terms of industries and products, showcasing the unique characteristics and identity of Gia Lai province.
The distinctive agricultural products of Gia Lai will be livestreamed directly on the TikTok channels of Miss Vietnam in Russia 2007 Truong Ho Phuong Nga ( https://www.tiktok.com/@truonghophuongnga ) and KOC Tieu Hoang Minh - a popular TikToker known as Min Man Moi ( https://www.tiktok.com/@minmanmoi1692 ) loved by many young people.
To ensure the Gia Lai Livestream program truly blends the cultural identity of the Central Highlands with the modern digital lifestyle, the Organizing Committee hopes that, with numerous exclusive promotions and special discount codes, the program will not only introduce and promote the province's characteristic agricultural products, OCOP products, and traditional crafts, but also create immense appeal, generate a surge in orders, and effectively connect with e-commerce platforms.
Are you ready to join Miss Truong Ho Phuong Nga and Min Man Moi for an explosive "feast" of Gia Lai agricultural products? Tune in and click to support the people of Gia Lai and Vietnamese agricultural products on our livestreams!
| "The 'Livestream Program for Promoting, Introducing, and Selling Agricultural Products, Connecting with E-commerce Platforms' is implemented according to Plan No. 104/KH-UBND dated March 18, 2026, of the Gia Lai Provincial People's Committee on supporting the consumption of agricultural products in Gia Lai province in 2026, organized by the Department of Industry and Trade in coordination with the Center for E-commerce and Digital Technology Development - eComDX (Department of E-commerce and Digital Economy, Ministry of Industry and Trade)." |
