On April 22nd and 23rd, 2026, a livestream program supporting businesses, cooperatives, and household businesses in promoting their typical and distinctive products through digital platforms will be implemented throughout with four live sessions during prime time. This is a key activity organized by the eComDX Center for E-commerce and Digital Technology Development (Department of E-commerce and Digital Economy - Ministry of Industry and Trade) in collaboration with the Center for Industrial Promotion and Trade Development (Department of Industry and Trade of Phu Tho province).
The event takes place within the framework of the Hung Vuong Fair 2026 (held from April 22nd to 28th, 2026 at Hung Vuong Square, Viet Tri City), a significant highlight in the series of activities commemorating the Hung Vuong Ancestor's Day and the Ancestral Land Culture and Tourism Week in the Year of the Horse.
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Specifically, the livestream schedule was designed to optimize consumer reach: the opening session took place from 5:00 PM to 6:30 PM on April 22nd; the following three sessions on April 23rd were evenly distributed across the following time slots: 9:00 AM - 10:30 AM, 10:30 AM - 12:00 PM, and 3:00 PM - 4:30 PM.
The collaboration between eComDX and the Department of Industry and Trade goes beyond simply showcasing the province's traditional products; it also opens up a two-way interactive space on a digital platform. Through the support of technology experts, OCOP products and typical specialty products of the province have the opportunity to directly reach millions of online customers, helping local businesses master modern sales skills and expand their markets.
In addition, viewers watching the livestream sessions will also gain in-depth information about the diverse and high-quality product catalog of Phu Tho province and neighboring localities. These include nutritional food products from seeds by DBFOOD; 4-star OCOP honey from Honeco; interactive jellies and jelly pouches from Lita Foods JSC; and herbal teas from Green Saver Co., Ltd. Notably, the program also introduces high-tech products from Minh Anh High-Tech Development Co., Ltd.; traditional medicines and health care products from Trieu Gia Pharmaceutical Joint Stock Company; and specialty Cordyceps from Tam Dao Mushroom Cooperative and dragon fruit noodles from Loc Thuy Quynh Farm Cooperative… Detailed introductions of production processes during the live sessions will help businesses in Phu Tho province increase brand recognition and affirm the reputation of domestic producers.
To stimulate consumer demand and support businesses in selling their products, during the live broadcasts, the organizers and businesses will also implement many preferential policies. Viewers will have the opportunity to own elegantly designed gift sets with discounts ranging from 15% to 50%, along with many special experiential policies.
The combination of traditional festival spaces and modern livestreaming models not only enhances the status of Phu Tho province's distinctive products but also demonstrates the close support of state management agencies in assisting businesses with digital transformation and building professional supply chains.
