In the context of the ongoing digital transformation across all sectors of socio-economic life, equipping local businesses with digital knowledge and skills is considered one of the crucial tasks to enhance competitiveness and promote sustainable growth.
In Quang Ngai, along with the economic restructuring process, e-commerce and the digital economy are gradually being identified as potential directions, opening up many new opportunities for businesses, cooperatives, and individual entrepreneurs.
According to the plan, on December 6, 2025, in Quang Ngai province, the Department of Industry and Trade will coordinate with the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) to organize a training conference to enhance the capacity for applying and developing e-commerce with the theme "Applying AI and creating digital content in e-commerce development". The program is expected to attract the participation of a large number of representatives from businesses, cooperatives, young entrepreneurs, and students in the province, thereby contributing to spreading awareness and necessary skills to effectively participate in the digital business environment.
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The conference is expected to become a significant professional activity in Quang Ngai's digital transformation roadmap, as the content related to artificial intelligence (AI), digital content creation, and the exploitation of social media platforms is built in a systematic way, closely aligned with the practical needs of local businesses. Through the program, the organizers aim not only to provide knowledge but also to contribute to changing mindsets, helping business entities better recognize the role of e-commerce in the current digital economy landscape.
According to general forecasts and assessments, e-commerce is increasingly asserting its position as one of the important pillars of the digital economy. Globally, 2025 is predicted to be a period of continued strong growth for the e-commerce market, with retail sales reaching record levels and the number of online shoppers increasing. Southeast Asia, including Vietnam, is considered one of the most dynamic markets thanks to its advantages of a young population, high internet usage rate, and the rapid development of digital platforms.
In Vietnam, e-commerce is projected to continue expanding, contributing increasingly to total retail sales of goods and consumer services. However, along with opportunities come significant challenges, as traditional business models are gradually revealing their limitations in the face of rapidly changing consumer behavior. This reality necessitates that businesses and households proactively adapt, gradually shift to the online business environment, and leverage digital platforms to expand their markets.
Within the framework of the conference, the topic of digital content creation, especially short videos on social media platforms, is expected to be one of the most popular. According to the program's direction, attendees will be introduced to an overview of the development trends of short videos in online communication and sales, as well as the role of social media platforms in connecting businesses with consumers. With its rapid spread, flexible production costs, and high interactivity, short videos are expected to become an effective tool to support local businesses in building their brands and reaching the market.
In addition to providing an overview, the conference is expected to address the fundamental principles of digital content creation, from identifying target audiences and selecting appropriate messaging to organizing content in a concise and accessible manner. Methods for developing content ideas and scripts will also be introduced to help participants build a foundation for effectively implementing communication and sales activities in the digital environment.
Another area expected to be highly practical is the introduction of new business models linked to social media platforms, including affiliate marketing. This is seen as a suitable solution for many individual startups and small businesses, as it doesn't require large investments in warehousing or logistics systems, yet still offers access to a broad market through digital content and social media.
Alongside content on content creation, the conference is expected to dedicate time to the application of artificial intelligence in business operations and brand building. According to the organizers, this content will focus on clarifying how AI is being applied in various aspects of e-commerce, from customer service support and data analysis to product image optimization and marketing content creation. A simple and easy-to-understand approach to AI is expected to help local businesses gradually familiarize themselves with and effectively utilize this technology in practice.
Additionally, the conference is also expected to address fundamental skills in using AI tools, including building appropriate requirements to ensure AI produces the right results. This is considered a crucial skill, helping users better exploit the potential of artificial intelligence tools while minimizing risks during use.
In addition to specialized topics, the training program is oriented towards practical operational guidance on popular e-commerce platforms in Vietnam. Content related to storefront building, product catalog organization, image optimization, and customer service is expected to help businesses gain a more comprehensive understanding of the consumer's shopping journey in the digital environment.
Notably, the conference is expected to include discussions on legal issues in online business operations, particularly regulations related to taxation and the responsibilities of sellers in the e-commerce environment. Raising legal awareness is considered crucial to ensuring that digital business activities develop in a transparent and sustainable manner.
Through this conference, the organizers hope to contribute to strengthening the digital workforce in Quang Ngai, creating a foundation for local businesses to proactively participate more deeply in the value chain of the digital economy. This is also seen as a necessary preparatory step for the province's distinctive products to gradually expand their market, not only domestically but also towards cross-border e-commerce channels in the future.
