g, business practices, and daily consumption behavior of people and businesses.
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Mr. Bui Ta Hoang Vu, Director of the Department of Industry and Trade of Ho Chi Minh City, delivered the opening speech at the conference.
According to Mr. Vu, the digital economy and e-commerce are currently developing very strongly. By 2025, the size of Vietnam's e-commerce market is estimated to reach approximately 40 billion USD, with Ho Chi Minh City alone accounting for about 12 billion USD, maintaining a double-digit growth rate. In 2025 alone, the city's e-commerce is projected to increase by over 30%, and this trend is expected to continue this year.
"With the market size growing and the participation of numerous businesses and consumers, this is a field that offers many development opportunities. However, to exploit these opportunities effectively, businesses need to understand legal regulations, fulfill their tax obligations, compete fairly, ensure the quality of goods and services, and not exploit the digital environment to commit illegal acts," Mr. Vu said.
According to the Deputy Director, building a safe and transparent e-commerce ecosystem cannot rely solely on the efforts of regulatory agencies; it requires the joint efforts of businesses, digital platforms, content creators, and consumers.
The leaders of the city's Department of Industry and Trade expect that the synchronized implementation of the E-commerce Law and related regulations will improve the effectiveness of law enforcement, strengthen inter-agency coordination, protect consumers, and create a transparent and healthy competitive digital business environment, contributing to the sustainable development of e-commerce.
E-commerce Law 2025: Compliance to unlock resources and achieve breakthroughs.
Speaking as a representative from the Department of E-commerce and Digital Economy – the unit that advised on the development of the 2025 E-commerce Law and Decree 248/2026/ND-CP (Decree 248) – Mr. Nguyen Huu Tuan, Director of the Center for E-commerce and Digital Technology Development (eComDX), affirmed that the E-commerce Law has introduced many new regulations to enhance transparency and accountability of market participants. However, he emphasized that it is important to understand that while the new law will "tighten" sales practices, it is actually a "passport" to purify the market and protect the rights of legitimate businesses.
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Mr. Nguyen Huu Tuan - Director of eComDX, presented his paper at the Conference.
At the conference, Mr. Tuan provided a brief overview of some landmark changes from the 2025 E-commerce Law and Decree 248. In particular, the new legal framework is considered a driving force for the growth of small and medium-sized enterprises, aiming to unlock resources for e-commerce development.
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Delegates pose for a commemorative photo on the sidelines of the conference.
“ The law is not just about penalties. Startups, household businesses, female entrepreneurs, people with disabilities, and ethnic minorities… will receive practical support such as: free/supported training, support for store setup costs, and simplified administrative procedures ” so that everyone has equal opportunities and more confidence when doing business in the online environment.
Furthermore, Mr. Tuan argued that the E-commerce Law is creating a fair playing field, preventing monopolies, and better protecting sellers and consumers. Large digital platform players are strictly prohibited from coercing or hindering sellers from participating in the platform, restricting visibility, arbitrarily locking customer accounts, imposing restrictions without clear reasons, or arbitrarily increasing platform fees without 20 days' prior notice. In addition, a transparent and specific complaint resolution process is needed. Consumers will receive more complete information, brands will be better protected, and the risk of counterfeit goods will be minimized thanks to stricter control over sellers through eKYC verification. For cross-border (foreign) platforms, it is mandatory to have a legal representative and deposit 20 billion VND in Vietnam to ensure liability for compensation and taxes…
Emphasizing the "iron fist" principle of 24 hours, the Director of eComDX stated that the business environment will be cleaner than ever when e-commerce platforms and support units such as logistics, payment, and ISPs are required to have a rapid response mechanism. Specifically, upon request from competent state agencies, platforms must immediately check, review, and remove any content that violates the law within 24 hours.
One of the highlights of the new E-commerce Law is the establishment of mechanisms to bring KOLs/KOCs and livestreaming into a framework. Mr. Tuan noted that from now on, content creators must thoroughly understand the regulations on livestreaming activities (before, during, and after the livestream), product information, and work closely with brands, clearly labeling advertisements and taking responsibility for the content they transmit.
“ The deadline for mandatory electronic identity verification (e-KYC) for all sellers and livestreamers is January 1, 2027. Failure to comply will result in account suspension ,” Mr. Tuan emphasized.
Affirming the significance of the 2025 E-commerce Law as a crucial turning point in Vietnam's digital transformation journey, a representative from the Department of E-commerce and Digital Economy conveyed the message : "Compliance is not a barrier, but a springboard for sustainable business!"
